Privacy First is an independent foundation aiming to preserve and promote the right to privacy.

Privacy First strives for a free society where every person can make their own, autonomous, choices. Free from unnecessary control. Free from outside influence.

Privacy is a fundamental right and a fundamental building block of our democratic rule of law. It allows us to set our own limits on who we allow, at what time, into our lives. It provides us with a physically, socially and emotionally safe space that helps us define who we are and how we stand in the world.

Your private life is a collection of big and very small things. Do you have a secret love, or debts? What things do you like or dislike about yourself? What is the colour of your toothbrush? How many biscuits do you eat in a day? These things are nobody's business and are private. But the ability to set your own boundaries in them is under pressure.

Digitisation, data collection, algorithms and Artificial Intelligence (AI) make it technically possible to profile us, make predictions about our behaviour, measure that behaviour in turn and increase predictability. These developments are happening at a historically unprecedented pace.

This massive collection of data, like the colour of our toothbrushes, makes us susceptible to outside influence and control. As citizens, we are denied visibility into who has access to our private lives and what happens to that information.

Privacy First wants a fundamental rethinking of the meaning, impact and value of privacy protection. Citizens should control the government and not the other way around. The international capitalisation of our privacy and corporate surveillance must end. We want a society where people actually have the freedom to decide with whom they share their private lives, and with whom they do not.